[Mobile ebook] Sex Appeal: The Art of Allure in Graphic and Advertising Design






 | #3330156 in Books |  Allworth Press |  2000-05 | Original language:English | PDF # 1 |  10.00 x6.75 x.75l,1.05 | File Name: 1581150482 | 288 pages

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||1 of 1 people found the following review helpful.| Slightly interesting, mostly fluff.|By I. Nevas|Not worth the time, though I did end up speed reading through the whole thing, just to be sure. Someone recommended this book as a source of education for making sexually appealing art. It is not very helpful for that.

It gives some names of artists who were good at that and interesting fashion campaigns and discussion|About the Author|Steven Helleris co-chair of the MFA Design: Designer as Author program at the School of Visual Arts, New York. His many previous books includeTypographic Universe, New Modernist Type, and Scripts.

In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscle men and women hawking Evian water, to the sensual allure used in graphic and advertising design in music, art, film, packaging, and publishing.


[PDF.ki64]  Sex Appeal: The Art of Allure in Graphic and Advertising Design
Rating: 3.78 (692 Votes)

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You easily download any file type for your device.Sex Appeal: The Art of Allure in Graphic and Advertising Design   |  From Brand: Allworth Press. Which are the reasons I like to read books. Great story by a great author.

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